Marketing & Market Research Course
Master marketing from research and buyer grouping to rival checks and planning. Develop data-backed plans, refine positioning, and boost slow sales to real growth anywhere. This course equips you with practical tools for market entry and expansion using real-world data analysis and action steps tailored for emerging markets like Latin America.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to define market scope, analyse competitors, profile buyers, and identify sales slowdown causes for green cleaning goods in Latin America. Utilise data from reports, social media, and shops to create solid strategies, strong positioning, and a 3-month plan featuring KPIs, tests, and reports for stakeholders.
Elevify advantages
Develop skills
- Market research skills: conduct quick data studies for new areas.
- Competitor analysis: map prices, sales channels, and brand messages.
- Customer profiling: create detailed buyer types and purchase habits.
- Sales issue diagnosis: find main causes of flat sales using simple data.
- Launch planning: build 90-day plans with goals and learning tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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