Marketing Budget Management Course
Master marketing budget management with clear frameworks for channel planning, ROAS-driven allocation, testing, and attribution. Learn to set KPIs, optimise spend across paid and organic channels, and confidently tie every dollar to measurable growth. This course equips you with practical tools to plan budgets, track performance, and drive business results effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This concise course teaches you to plan, allocate, and optimise marketing budgets across acquisition and retention channels using financial targets, benchmarks, and templates. You will learn to map the customer funnel, establish ROAS and CAC thresholds, run tests, manage pilots, prevent fraud, and create a measurement system linking spend to revenue for confident reallocations and growth achievement.
Elevify advantages
Develop skills
- Build ROI-driven marketing budgets: turn revenue goals into smart channel splits.
- Optimize cross-channel spend: reallocate fast using ROAS, CAC, and clear rules.
- Design and measure tests: launch lean experiments with solid stats and guardrails.
- Map funnel roles by channel: align search, social, SEO, email, and influencers.
- Set up tracking and dashboards: connect ad spend to revenue, LTV, and payback.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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