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Marketing Budget Management Course

Marketing Budget Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This concise course teaches you to plan, allocate, and optimise marketing budgets across acquisition and retention channels using financial targets, benchmarks, and templates. You will learn to map the customer funnel, establish ROAS and CAC thresholds, run tests, manage pilots, prevent fraud, and create a measurement system linking spend to revenue for confident reallocations and growth achievement.

Elevify advantages

Develop skills

  • Build ROI-driven marketing budgets: turn revenue goals into smart channel splits.
  • Optimize cross-channel spend: reallocate fast using ROAS, CAC, and clear rules.
  • Design and measure tests: launch lean experiments with solid stats and guardrails.
  • Map funnel roles by channel: align search, social, SEO, email, and influencers.
  • Set up tracking and dashboards: connect ad spend to revenue, LTV, and payback.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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