Marketing 101 Course Free
This free course equips small food business owners with essential marketing skills to define value propositions, understand customers, analyze competitors, apply the 4Ps, create promotions, track metrics, and develop actionable plans using simple, low-cost tools.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The free Marketing 101 Course gives you practical, step-by-step skills to define a sharp value proposition, build clear customer personas, and analyse local competitors with simple tools. Learn to apply the 4Ps to a single-store food business, create low-cost promotions, track key metrics in basic dashboards, and turn your findings into an actionable 4–8 week plan owners can understand and approve quickly.
Elevify advantages
Develop skills
- Craft clear value propositions and on-brand store or social messaging fast.
- Apply the 4Ps to a single-location food shop with practical, low-cost tactics.
- Run basic local market research and map competitors using free online tools.
- Build simple customer personas and translate their needs into persuasive copy.
- Track key store metrics in spreadsheets and optimise promos with quick tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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