Luxury Marketing Course
This course equips participants with essential strategies for luxury brand development in competitive markets like New York and Dubai, focusing on customer segmentation, premium experiences, and data-driven launches to ensure sustainable growth and prestige.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to building and expanding a high-end brand in New York and Dubai. You will learn about segmenting affluent customers, discreet brand positioning, pricing and scarcity strategies, premium customer experiences, and targeted channels like private events, influencers, and concierge services. Additionally, it covers key performance indicators, dashboards, and low-data testing approaches to maintain prestige while achieving profitable product launches.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segments, and position brands in NY and Dubai.
- Affluent segmentation: define high-value luxury buyer profiles that lead to conversions.
- High-touch CX design: create VIP experiences across online, boutique, and concierge services.
- Pricing and scarcity: develop waitlists, tiers, and value narratives without price reductions.
- Luxury launch analytics: monitor KPIs, test channels, and optimise budgets efficiently.
Suggested summary
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