Innovation Marketing Course
Gain expertise in marketing innovative AI products: dissect competitors, develop precise positioning, select effective channels, and monitor key KPIs. Create launch plans that increase trial sign-ups, improve retention, and deliver genuine revenue gains for your team. Perfect for marketers aiming to drive business growth with smart, data-backed tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on strategies to plan and roll out AI-driven products successfully. You will master audience segmentation, competitor scouting, building strong value propositions, and picking top channels. Set solid KPIs, test ideas efficiently, refine campaigns using data, and create reliable workflows for before and after launch to boost growth and profits quickly.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and market positioning.
- Excel in KPI and funnel tracking: monitor CAC, ROAS, and activation for optimal growth.
- Develop powerful positioning: create compelling value propositions and messaging structures.
- Build go-to-market playbooks: plan efficient pre-launch and post-launch campaigns.
- Target segments smartly: focus on SMB profiles, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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