Customer Loyalty & Retention Course
Master customer loyalty and retention in beauty marketing. Gain skills to create profitable loyalty programmes, personalise customer offers, chart the 0–180 day customer journey, perform A/B tests, and monitor key performance indicators that enhance repeat purchases, customer lifetime value, and sustainable brand growth in a Sierra Leone context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Customer Loyalty and Retention Course teaches how to convert first-time beauty buyers into loyal long-term customers using clever personalisation, attractive loyalty perks, and incentives beyond discounts. You will learn to chart the 0–180 day customer path, manage email, SMS, and website campaigns, build cost-effective loyalty schemes, evaluate vital retention measures, and roll out a targeted 90-day strategy to lift repeat buys and customer lifetime value.
Elevify advantages
Develop skills
- Design loyalty programmes: create tiers, rewards, and rules to increase repeat sales.
- Personalise offers: utilise purchase data to suggest products and smart samples.
- Plan retention journeys: outline 0–180 day touchpoints to encourage repurchases.
- Conduct retention analytics: monitor cohorts, CLTV, churn, and promotion results.
- Execute quick tests: A/B test subject lines, rewards, and timing for rapid improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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