from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-driven plan for a local coffee shop in the community. You will learn to research demand in the area, profile competitors nearby, define clear customer groups, and develop strong positioning. Use simple tools to plan campaigns, track returns on investment, manage a $1,500 monthly budget, and carry out a focused 3-month action plan with ready-to-use templates and straightforward reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social media quickly.
- Local market research: map demand, competitors, and community data.
- Customer positioning: craft sharp value propositions and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promotions on your own.
- Budget and metrics: plan $1.5K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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