Integrated Marketing Communication Plan Course
This course equips you with practical skills to create an effective Integrated Marketing Communication (IMC) plan tailored for wellness apps, covering audience targeting, strategy development, planning, budgeting, and performance optimization using actionable templates.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Integrated Marketing Communication Plan Course teaches you how to define precise target segments for wellness apps, build clear personas, and map customer journeys from awareness to retention. Learn to set SMART objectives, craft strong positioning and messaging, choose and integrate high-impact channels, plan a 6-month calendar, allocate budget, track KPIs, and optimise performance with practical, ready-to-use templates.
Elevify advantages
Develop skills
- Audience segmentation: define data-driven personas and journeys for wellness apps.
- Channel strategy: design paid, owned, and social mixes that convert fast.
- IMC planning: build a 6-month cross-channel calendar with clear KPIs.
- Budget and analytics: allocate spend, track KPIs, and optimise performance.
- Positioning and messaging: craft value propositions and test winning messages.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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