Pharmaceutical Marketing Course
This course offers a practical guide to pharmaceutical marketing in the US, focusing on compliance, product launches, and strategies for type 2 diabetes therapies, equipping you with skills in regulations, market access, and omnichannel campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Pharmaceutical Marketing Course provides a practical overview of promoting prescription drugs in the US, compliance requirements, and executing product launches, with particular emphasis on therapies for type 2 diabetes. You will learn about FDA regulations, fair balance principles, off-label promotion limits, payer access strategies, pricing mechanisms, real-world evidence (RWE), health economics and outcomes research (HEOR), and key performance indicators (KPIs) across digital, field-based, and hospital channels. This knowledge will enable you to develop effective, ethical, and data-driven marketing campaigns that withstand internal reviews and external audits.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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