from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Archetypes in Branding Course provides a practical system to define clear emotional outcomes, select the appropriate primary and supporting archetypes, and transform them into a consistent personality and voice. You will learn research methods, user segmentation, creative direction, and messaging frameworks to ensure your wellness or lifestyle app feels focused, trustworthy, and easily recognizable across every touchpoint.
Elevify advantages
Develop skills
- Archetype strategy: select and justify brand archetypes that suit your market quickly.
- Brand voice design: convert archetypes into clear, consistent copy for every channel.
- Messaging frameworks: create promises, taglines, and key messages that drive conversions.
- Emotional positioning: map user journeys to emotions and refine brand outcomes.
- Creative direction: guide designers with visuals and content aligned to archetypes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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