4Ps of Marketing Course
This course teaches the 4Ps of Marketing (Product, Price, Place, Promotion) with a focus on practical application for small businesses, covering market research, value propositions, pricing, channels, and go-to-market strategies to launch effective subscription-based offerings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The 4Ps of Marketing Course provides a quick, practical approach to study local audiences, create an appealing subscription offer, and set up clever pricing levels that attract customers. You will discover how to select useful channels, create a seamless user experience, and organise budget-friendly campaigns, then bring it all together in a targeted market entry plan with straightforward KPIs and easy dashboards to monitor actual outcomes.
Elevify advantages
Develop skills
- Local market research: swiftly identify needs and segments for small businesses.
- Value proposition design: develop sharp offers and MVPs that convert quickly.
- Pricing strategy: construct intelligent tiers, trials, and anchors for subscriptions.
- Channel and journey mapping: outline affordable routes from awareness to retention.
- Go-to-market planning: integrate 4Ps into a slim, testable launch plan.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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