Consumer Psychology Course
Gain expertise in consumer psychology for effective marketing. Discover mental biases, honest influence methods, and data-backed onboarding to enhance customer acquisition, involvement, and loyalty, particularly for subscription services and wellness offerings. This course equips you with practical tools to understand buyer behaviour and drive business growth through ethical strategies and measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how people choose what to click, try, and subscribe to. You will learn key principles of motivation and behaviour science, applying them to user research, customer segments, onboarding processes, and week-long engagement strategies. It covers mental shortcuts, subscription presentation techniques, and customer acquisition efforts, all while focusing on honest design practices and solid metrics to improve loyalty and happiness with online products.
Elevify advantages
Develop skills
- Apply mental biases to create fair pricing, trial offers, and subscription designs.
- Convert user insights into precise wellness customer groups for better targeting and returns.
- Write compelling ad and landing page text using motivation and social evidence.
- Build onboarding and seven-day engagement plans to increase activation and retention.
- Track behaviour changes with key performance indicators, steering clear of shady design tricks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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