Consumer Behavior Course
This course explores consumer behavior in selecting wellness and mental health apps, covering motivations, perceived value, social influences, ease of use, and barriers like cost and privacy. Participants will learn efficient research methods, micro-segmentation, targeted positioning, messaging strategies, and decision journey mapping to enhance user acquisition, onboarding, and retention.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour Course explains how people pick wellness and mental health apps, from their reasons and seen value to social pressure, ease of use, and obstacles like cost and privacy worries. Learn quick research ways, small-group splitting, sharp placing, message making, and decision path mapping so you can make better plans and improve getting users, starting them up, and keeping them engaged long-term.
Elevify advantages
Develop skills
- Decode consumer drivers: spot real triggers for adopting wellness apps.
- Rapid insight research: dig into reviews, reports, and forums for behaviour patterns.
- Micro-segmentation mastery: define high-value 25–35 urban professional personas quickly.
- Journey mapping skills: design high-impact nudges across the freemium funnel.
- Conversion-focused messaging: craft and test copy that builds trust and sign-ups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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