from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Chief Marketing Officer Course provides a practical guide to lead B2B SaaS growth with assurance. Learn to evaluate business performance, interpret market and customer indicators, develop a precise brand strategy, and create effective go-to-market plans. Gain expertise in analytics, testing, budgeting, and team organisation to boost pipeline, optimise ARR, and shape executive choices with data-supported approaches.
Elevify advantages
Develop skills
- B2B SaaS diagnosis: swiftly evaluate markets, funnels, churn, and growth drivers.
- CMO-level analytics: construct SaaS dashboards, establish KPIs, and conduct experiments.
- Brand positioning: develop clear mid-market stories that persuade non-technical buyers.
- Go-to-market strategy: plan channels, ICPs, and demand initiatives for rapid ARR expansion.
- Marketing org design: organise teams, budgets, and incentives for scalable delivery.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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