from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Brand Building Course provides a straightforward, hands-on approach to establishing brand identity, personality, and voice, then developing it into a practical guide for teams. You will learn to analyse competitors, develop positioning, construct messaging structures, and ensure uniform communication across various channels. The course concludes with basic testing techniques, essential performance indicators, and reporting formats to enable swift brand rollout and ongoing refinement.
Elevify advantages
Develop skills
- Strategic positioning: develop precise brand declarations that achieve quick results.
- Brand identity systems: establish core values, personality traits, and explicit application guidelines.
- Messaging frameworks: construct sales pitches, slogans, and promotional content that persuades.
- Brand playbooks: formulate voice, tone, and channel directives for team adherence.
- Brand testing: conduct efficient A/B trials and monitor indicators such as NPS and customer retention.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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