Banking Marketing Course
Gain expertise in banking marketing for credit cards and personal loans. Develop skills to build customer trust, precisely target urban young professionals aged 25-35, create compelling and compliant messaging, select optimal channels like digital and influencers, and refine campaigns using data-driven KPIs, testing, and analytics to boost customer acquisition and return on investment effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to market banking products like cards and loans using strong value propositions, trust-building strategies, and clear pricing to ease customer worries about risks. You will learn to reach young urban adults aged 25-35, create tailored campaigns for different channels, use social proof effectively, and measure success through key performance indicators, testing, and reporting to make every effort more efficient, rule-compliant, and focused on conversions.
Elevify advantages
Develop skills
- Trust-building tactics: implement proven banking strategies to quickly lower customer risk perceptions.
- Credit card positioning: create targeted offers for urban professionals aged 25-35.
- Banking value propositions: develop clear, regulation-compliant messaging for cards and loans.
- Channel strategy: select and refine digital, in-app, and influencer marketing efforts.
- Performance tracking: establish KPIs, test campaigns, and optimise conversion funnels.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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