web strategy training
Gain mastery in web strategy tailored for B2B SaaS companies. Conduct site audits, define 3-year KPIs, analyse competitors, and develop a comprehensive roadmap covering SEO, CRO, content creation, and lead generation. This aligns marketing, sales, and product teams to achieve consistent and predictable growth in your sales pipeline, ensuring sustainable online success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create a solid 3-year plan that makes your website a steady driver of business growth. You will learn to establish practical KPIs, review your online setup, compare with rivals, and focus on key actions in SEO, content, user experience, conversion rate optimisation, and automation. It provides ready-to-use frameworks, management approaches, and tracking methods suitable even for tight budgets and small teams.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: quickly craft a phased 3-year growth plan for B2B SaaS.
- Optimise conversions: review user flows, remove obstacles, and improve lead quality fast.
- Design KPIs and dashboards: set guiding metrics and establish regular reporting cycles.
- Build SEO and content foundations: organise site structure, topic clusters for growing traffic.
- Foster team alignment: unite marketing, sales, and product teams on web objectives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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