web analyst training
Gain mastery in web analytics for online marketing success. Delve into attribution methods, ROAS metrics, LTV calculations, dashboard creation, experimentation techniques, and CRO strategies to follow complete user paths, seal funnel gaps, and convert data insights into increased earnings and wiser advertising budgets. This training builds practical expertise for optimising digital performance and driving business growth through informed decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user actions, and sales revenue for better data-based choices. You will cover basics of online shop analytics, monitoring and credit assignment, figuring ROAS and CPA, customer lifetime value and group studies, test planning, and path analysis, then use tested methods to raise conversion rates, average order value, and ongoing results across main marketing channels.
Elevify advantages
Develop skills
- Revenue attribution with channel focus: link spending across channels straight to revenue gains.
- Experiment planning skills: create quick A/B tests and interpret outcomes reliably.
- CRO and user experience improvements: repair funnel issues, increase conversions, and raise average order values.
- Paid media evaluation: check search, social media, and email campaigns to lower CPA and enhance ROAS.
- User path analysis: chart behaviours, spot obstacles, and target fast improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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