Types of Content Marketing Course
This course equips you with strategies to create, promote, and optimize various content types for effective marketing, including planning a 6-week content calendar tailored to the customer journey.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Types of Content Marketing Course teaches you how to plan and carry out effective emails, blogs, lead magnets, videos, webinars, and visual materials that draw in and convert the right customers. Learn promotion strategies across search, social media, communities, and partners, then measure outcomes, conduct experiments, and create a targeted 6-week content plan aligned with clear objectives, metrics, and the entire customer journey.
Elevify advantages
Develop skills
- Customer journey content mapping: plan SEO, social, email for each funnel stage.
- Fast content planning: build 6-week editorial calendars that drive SaaS trials.
- High-impact content formats: craft blogs, emails, videos, and lead magnets that convert.
- B2B content promotion: use SEO, LinkedIn, communities, and paid to scale reach quickly.
- Data-driven optimization: track KPIs and run A/B tests to improve content ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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