Social Media Marketing & Digital Strategy Course
Master social media marketing and digital strategy for e-commerce in Sierra Leone. Learn paid versus organic tactics, audience targeting, creative testing, KPIs, and omnichannel measurement to boost sales, store visits, and ROI-ready campaigns with practical, profitable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Marketing and Digital Strategy Course provides a practical, step-by-step system to plan campaigns, segment audiences, and select the right platforms for each funnel stage. You will learn to design high-converting creatives, balance paid and organic tactics, track KPIs using clear dashboards, and optimise budgets through experiments, attribution, and omnichannel insights for measurable, profitable growth in e-commerce.
Elevify advantages
Develop skills
- Paid social optimisation: run A/B tests, refine bids, and scale ROI quickly.
- Audience strategy: build high-intent segments and retargeting that converts.
- KPI-driven reporting: design dashboards, OKRs, and ROAS-focused tracking.
- Creative campaign design: plan content, CTAs, and briefs that drive sales.
- Cross-channel integration: connect social, email, and in-store for full-funnel lift.
Suggested summary
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