SEO SEA training
Gain expertise in SEO and SEA through this hands-on training. Master keyword strategies, technical SEO, Google Ads setup, A/B testing, and KPI monitoring to reduce paid costs, increase organic traffic, and maximise ROAS in competitive digital marketing efforts. Ideal for scaling campaigns efficiently with practical skills for real-world success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This SEO SEA training teaches you to create targeted keyword strategies, set up effective Google Ads campaigns, and build search taxonomies that drive conversions. You'll optimise landing pages, write compelling ad copy, enhance technical SEO, and plan content for the first three months. Plus, master KPIs, reporting schedules, testing processes, and shifting budgets from paid to organic as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: align organic and paid channels to boost qualified traffic quickly.
- Keyword taxonomy design: create top, middle, and product-level clusters that drive conversions.
- On-page SEO execution: optimise content, user experience, and internal links for fast results.
- Google Ads architecture: structure campaigns, ads, and budgets to achieve high return on ad spend.
- Analytics and testing: monitor KPIs, run A/B tests on pages, and adjust budgets as SEO performance improves.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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