Search Marketing Course
Gain mastery in search marketing tailored for eco-friendly brands in Spain. The course covers essential keyword strategies, Google Ads configuration, bidding techniques, performance tracking, and optimisation methods to drive higher conversions, ROAS, and revenue growth. Ideal for digital marketing professionals seeking proven, measurable outcomes in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course delivers a hands-on, step-by-step guide to planning, launching, and optimising successful search marketing campaigns. You will master keyword research, match types, negative keywords, effective Google Ads account structures, budget management, bidding tactics, and compelling ad creation. Gain expertise in tracking setups, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: Create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
- Keyword strategy: Conduct research, segment, and optimise search terms to attract high-intent traffic.
- Smart bidding and budgets: Distribute spending effectively and select bid strategies to achieve target CPA and ROAS.
- Google Ads structure: Build scalable campaigns, ad groups, and remarketing lists for long-term success.
- High-impact ad copy: Develop responsive search ads and extensions that match buyer intent rapidly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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