Real-Time Bidding (RTB) Course
Master Real-time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, audience targeting, bidding techniques, testing methods, and reporting skills to reduce CPA, increase ROAS, and grow profitable campaigns for e-commerce brands focused on performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. Master audience segmentation using first- and third-party data, intelligent bidding and price management, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI evaluation, and stakeholder communications in a sports apparel online shop context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience targeting: create valuable RTB groups and clever bid adjustments.
- Bidding strategy: establish, tweak, and optimise RTB bids for profitable growth.
- Testing and improvement: conduct DSP A/B tests and refine weekly for lower CPA.
- Leadership reporting: transform RTB data into simple insights and ready-to-use presentations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course