Performance Marketing Channels Course
This course equips marketers with practical skills to master performance marketing channels, from planning and tracking to optimization, ensuring efficient campaigns and maximum ROI across the customer journey.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Marketing Channels Course provides a practical, step-by-step approach to planning channel mixes, structuring campaigns, and allocating budgets for maximum returns. You will learn to utilise search, social, email, display, and affiliate channels throughout the customer funnel, establish clear KPIs, develop reliable tracking and dashboards, assess tests, handle risks, and confidently optimise creatives, audiences, and bids in a concise, targeted programme.
Elevify advantages
Develop skills
- Build comprehensive full-funnel channel plans: search, social, email, and display that drive conversions.
- Set up GA4, pixels, and clean UTMs for precise, privacy-compliant performance tracking.
- Design efficient campaign structures and audiences that reduce CAC and enhance ROAS swiftly.
- Create quick test plans for ads, bids, and landing pages to scale successful elements rapidly.
- Transform market and LTV insights into intelligent budgets, KPIs, and forecasts prepared for risks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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