Paid Media Course
This course equips you with essential skills to plan, execute, and optimize paid media campaigns on Google and Meta platforms, focusing on ROI-driven strategies, creative development, analytics, and rapid scaling techniques.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns across Meta and Google. Learn to assess markets, define audiences, create smart budgets, select KPIs, and use attribution models. Master Performance Max, Search, and Meta setups, develop high-converting creatives, conduct disciplined A/B tests, and report results clearly to scale profitable, data-driven campaigns quickly.
Elevify advantages
Develop skills
- Performance media planning: build lean, ROI-focused channel and budget mixes.
- Google & Meta ads mastery: launch high-impact Search, PMax, and social campaigns.
- Conversion-focused creative: craft and test hooks, copy, and formats that drive sales.
- KPI and attribution analytics: read ROAS, CPA, and models to steer smart spend.
- Rapid optimization workflows: run A/B tests and scale winners in weeks, not months.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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