Matomo Analytics training
Gain mastery in Matomo Analytics for GDPR-safe digital marketing. Master privacy-focused tracking, data reduction strategies, secure hosting, and reporting methods to boost campaigns, funnels, and landing pages while upholding user privacy and legal standards.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Matomo Analytics Training equips you to set up privacy-focused tracking that provides solid insights and complies with GDPR and German rules. Cover consent interfaces, cookie banners, data minimisation, hosting options, and safe data processes. Hands-on practice in creating compliant reports, funnels, and campaign reviews, plus ready-to-use governance checklists and procedures.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking setups with data minimisation in Matomo.
- Set up consent user experience in Matomo including cookie banners and opt-outs.
- Optimise marketing campaigns using Matomo for UTMs, funnels, and page returns.
- Deploy secure Matomo hosting with EU data handling, encryption, and controls.
- Manage analytics compliance through audits, risk checks, and response plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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