Marketing Planning & Management Course
Gain mastery in marketing planning and management for B2B SaaS companies. Align sales and marketing efforts, create high-return digital funnels, establish KPIs driven by annual recurring revenue, and optimise SEO, paid media, email, and lead scoring to confidently achieve revenue targets. This course equips you with practical tools to plan, execute, and refine campaigns that generate qualified leads and steady revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Planning and Management Course provides a straightforward, hands-on approach to meeting annual recurring revenue targets with assurance. You will learn to create well-aligned funnels, establish key performance indicators, calculate average contract value and customer acquisition cost, and construct realistic conversion paths. Master strategies for channels, lead qualification, automation tools, performance dashboards, and testing processes to effectively plan, run, and improve campaigns that reliably produce qualified leads and revenue.
Elevify advantages
Develop skills
- Build sales-marketing funnels that align well: set stages, service agreements, and handoffs quickly.
- Model KPIs based on annual recurring revenue: convert revenue goals into leads, marketing qualified leads, sales qualified leads, and pipeline.
- Design efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
- Develop practical lead scoring systems: qualify B2B SaaS prospects using clear rules and signals.
- Optimise customer acquisition cost and funnels: test, track attribution, and improve campaigns using actual data.
Suggested summary
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