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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a straightforward, hands-on approach to meeting annual recurring revenue targets with assurance. You will learn to create well-aligned funnels, establish key performance indicators, calculate average contract value and customer acquisition cost, and construct realistic conversion paths. Master strategies for channels, lead qualification, automation tools, performance dashboards, and testing processes to effectively plan, run, and improve campaigns that reliably produce qualified leads and revenue.

Elevify advantages

Develop skills

  • Build sales-marketing funnels that align well: set stages, service agreements, and handoffs quickly.
  • Model KPIs based on annual recurring revenue: convert revenue goals into leads, marketing qualified leads, sales qualified leads, and pipeline.
  • Design efficient digital channel strategies: SEO, paid ads, email, and demand generation that deliver results.
  • Develop practical lead scoring systems: qualify B2B SaaS prospects using clear rules and signals.
  • Optimise customer acquisition cost and funnels: test, track attribution, and improve campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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