marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring, and behaviour-driven workflows using HubSpot and Marketo. These skills will enhance trial-to-paid conversion rates and produce qualified leads ready for sales teams, ensuring scalable business impact in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from start to finish. You will learn to gather and synchronise lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring in platforms like HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate steady revenue growth.
Elevify advantages
Develop skills
- Build reliable B2B lead data structures: capture, sync, and enhance fields quickly.
- Set up effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft converting trial nurture emails featuring dynamic personalisation.
- Manage automation workflows including branches, limits, and suppression controls.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
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