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marketing automation training

marketing automation training
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches you to create effective trial nurture programmes from start to finish. You will learn to gather and synchronise lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring in platforms like HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate steady revenue growth.

Elevify advantages

Develop skills

  • Build reliable B2B lead data structures: capture, sync, and enhance fields quickly.
  • Set up effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Craft converting trial nurture emails featuring dynamic personalisation.
  • Manage automation workflows including branches, limits, and suppression controls.
  • Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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