Hotjar Course
This course equips you with practical skills to implement Hotjar for user behavior analysis, optimize UX, and drive CRO through data insights and experimentation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Hotjar Course teaches you how to turn site goals into clear research questions, set up recordings, heatmaps, funnels, and surveys, and design proper sampling and segmentation. You will learn to interpret behaviour patterns, link insights with GA4 and other data, prioritise UX and CRO opportunities, plan A/B tests, and report measurable improvements in conversion, engagement, and revenue using a repeatable optimisation process.
Elevify advantages
Develop skills
- Mastery of Hotjar setup: configure heatmaps, recordings, and funnels in days, not weeks.
- Analysis of behaviour insights: interpret Hotjar data to quickly identify UX friction and CRO opportunities.
- Data-driven UX improvements: transform Hotjar findings into impactful design and copy changes.
- Reporting ready for experiments: establish KPIs, benchmarks, and clear metrics for A/B tests.
- Workflow for continuous optimisation: create a simple, repeatable cadence for Hotjar reviews.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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