Email Marketing Course
This course equips you with practical skills to master email marketing for B2B SaaS, from crafting compelling emails to optimizing campaigns for higher conversions and revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Email Marketing Course provides a straightforward, hands-on approach to planning and improving effective campaigns. You will learn to study your audience, identify segments and objectives, create engaging subject lines and email content, develop mobile-optimised designs, and set up automated sequences to nurture leads. Additionally, you will gain expertise in using tools, ensuring delivery, monitoring performance, conducting A/B tests, and refining strategies to increase demonstrations, trials, and paid sign-ups.
Elevify advantages
Develop skills
- High-converting subject lines: Create and evaluate hooks based on curiosity, benefits, and urgency.
- Automated SaaS journeys: Develop 4–6 email sequences that guide, inform, and convert users quickly.
- Data-driven optimisation: Monitor essential KPIs and perform efficient A/B tests to boost revenue.
- Smart segmentation: Focus on B2B SaaS audiences according to intent, lifecycle stage, and ARR influence.
- Reliable email operations: Configure tools, delivery systems, and CRM integration for expandable campaigns.
Suggested summary
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