digital marketing and communication training
Gain mastery in digital marketing and communication for impactful product launches. Develop skills in data-driven strategies across channels, customer journey mapping, A/B testing, analytics setup, and omnichannel campaigns to drive traffic, boost conversions, and enhance long-term customer value in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical framework to plan and launch products effectively. You will learn to position offerings, map customer journeys, create omnichannel campaigns, and optimise email, social media, content, and paid efforts. Master tracking KPIs, setting up analytics, testing creatives, and refining funnels for measurable, scalable growth aligned with business goals.
Elevify advantages
Develop skills
- Launch analytics mastery: set KPIs, GA4, UTMs, and attribution swiftly.
- High-impact funnel design: map journeys, optimise UX, and increase conversions quickly.
- Omnichannel content strategy: align email, social, paid, and SEO for effective launches.
- A/B testing in practice: test creatives, pages, and flows to improve ROAS rapidly.
- Offline-to-online integration: convert events, PR, and retail into trackable online traffic.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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