Paid Search Advertising Course
Master paid search advertising to launch profitable campaigns, optimize for ROAS, and scale eco-focused results using keyword strategies, ad copy, account structure, and GA4 tracking.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Paid Search Advertising Course teaches you how to plan and launch profitable search campaigns from scratch. Learn to research and group keywords by intent, structure accounts and ad groups, write high-converting eco-focused ad copy, configure extensions, set smart budgets and bidding, and track KPIs with GA4. Follow clear optimization playbooks to improve ROAS and scale results quickly and confidently.
Elevify advantages
Develop skills
- High-ROI keyword strategy: map intent, CPC, and volume for quick PPC wins.
- Ad copy that converts: write eco-focused headlines, CTAs, and extensions fast.
- Smart account structure: build lean campaigns, ad groups, and match type setups.
- Data-driven optimization: track KPIs, test ads, and refine bids in short cycles.
- Conversion tracking mastery: set up GA4, UTMs, and sales events for clear ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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