Data-Driven Conversion Rate Optimization Course
This course equips you with data-driven techniques to optimize conversion rates in ecommerce, focusing on funnel analysis, benchmarking, diagnosis, A/B testing, and roadmap prioritization to boost add-to-cart, checkout, and revenue.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Data-driven Conversion Rate Optimization Course teaches you how to diagnose funnel drop-offs, build realistic funnels from limited data, and apply ecommerce benchmarks for home office retail. Learn to design rigorous A/B tests, choose the right analytics and experimentation tools, and turn insights into a prioritized testing roadmap that lifts add-to-cart rates, checkout completion, and revenue with confidence.
Elevify advantages
Develop skills
- Funnel modeling: Build realistic ecommerce funnels from limited analytics data.
- Benchmark analysis: Use industry CRO benchmarks to spot quick optimization wins fast.
- Root-cause diagnosis: Identify UX, pricing, and trust issues killing conversions.
- A/B testing design: Craft high-impact, data-driven experiments with clear hypotheses.
- CRO roadmap: Prioritize tests, track impact, and communicate results to stakeholders.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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