Lead Capture Optimization with GA4 Course
This course equips you with essential skills to optimize lead capture using Google Analytics 4 (GA4), focusing on tracking, analysis, and experimentation to boost conversion rates and ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Lead Capture Optimisation with GA4 Course teaches you how to convert traffic into qualified leads using precise tracking and straightforward reporting. You will learn to set up GA4 events for demos, ebooks, and newsletter signups, create proper UTM structures, examine funnels and attribution, and run experiments that enhance conversion rates, lead quality, and ROI, while keeping stakeholders informed with simple, practical dashboards.
Elevify advantages
Develop skills
- GA4 lead tracking setup: put in place events for demos, ebooks, and newsletter signups.
- UTM and source strategy: standardise tracking to quickly identify high-ROI channels.
- Funnel and path analysis: utilise GA4 reports to find drop-offs and increase conversions.
- Lead quality optimisation: improve forms, gated content, and MQL rules for superior SQLs.
- Experimentation in GA4: create A/B tests and assess their effect on qualified leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course