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Event Tracking in Google Analytics 4 Course

Event Tracking in Google Analytics 4 Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Master event tracking in Google Analytics 4 with a focused, hands-on course that shows you exactly how to plan, implement, and validate high-quality data. Learn GA4’s event-based model, key ecommerce events and parameters, GTM setup, data layer design, privacy best practices, and debugging workflows so you can build reliable reports, optimise funnels, and drive measurable performance improvements fast.

Elevify advantages

Develop skills

  • GA4 event strategy: Turn e-commerce goals into clear, trackable GA4 events fast.
  • GTM implementation: Configure tags, triggers, and dataLayer for clean GA4 data.
  • Parameter design: Define standard and custom GA4 parameters that drive insight.
  • Debug & QA: Rapidly test, validate, and fix GA4 events with GTM and DebugView.
  • GA4 reporting: Build explorations and funnels to optimise revenue and conversions.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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