Marketing Automation Strategies for Engagement & Customer Relationship Course
This course equips you with essential marketing automation skills to enhance customer engagement and foster lasting relationships through targeted strategies and data-driven tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master practical marketing automation strategies to boost engagement and customer relationships in this concise, high-impact course. Learn to define revenue-focused goals and KPIs, map customer journeys, design lifecycle flows, and apply smart personalization. You will also cover deliverability, privacy, segmentation, experimentation, and optimization so you can build scalable, compliant programs that drive repeat purchases and long-term loyalty.
Elevify advantages
Develop skills
- Lifecycle KPIs mastery: tie automation to revenue, CLV, and engagement wins.
- Customer journey mapping: design cross-channel touchpoints that drive loyalty.
- Automation flow design: build high-impact welcome, winback, and cart recovery.
- Data-driven personalization: use behavior and CLV signals for precise targeting.
- Testing and optimization: run A/B tests and dashboards to scale ROI fast.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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