Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce optimization, covering setup, tracking, reporting, and strategic analysis to drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up proper report suites, organise eVars and events, and create a sharp ecommerce purchase funnel. You will learn to check tagging, match orders, follow campaigns with correct UTMs, and secure data across sites. Then, make reports based on key performance indicators, group user actions, spot unusual patterns, and use funnel findings to form straightforward optimisation and testing strategies you can use right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to clear business goals.
- Adobe Analytics funnels: build purchase flows, segments, and drop-off reports quickly.
- Experiment tracking: set up A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: configure UTM, eVars, and models for paid, organic, and email.
- Data QA and benchmarks: validate orders, debug tags, and compare to industry norms.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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