Conversion Funnel Optimization Course
This course equips you with the skills to optimize SaaS conversion funnels by mapping leaks, setting benchmarks, running A/B tests, prioritizing experiments, and analyzing results for revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Conversion Funnel Optimization Course teaches you how to map a complete SaaS funnel, identify leaks, and conduct targeted experiments that increase sign-ups, activation, and trial-to-paid conversions. You will learn to select realistic benchmarks, define clear success metrics, avoid false positives, and prioritize tests using frameworks like ICE and RICE, enabling you to create a practical roadmap and share results that support predictable revenue growth.
Elevify advantages
Develop skills
- Funnel mapping: build SaaS dashboards that reveal leaks in each conversion step.
- Benchmark modeling: set realistic funnel targets using public SaaS conversion data.
- A/B testing: design fast experiments to lift sign-ups, activation, and trial-to-paid.
- Prioritization frameworks: rank CRO tests with ICE, RICE, and clear rollout rules.
- Mixed-method analysis: combine analytics, replays, and surveys to validate wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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