Content Marketing Strategy Course
This course equips you with practical skills to develop and execute effective content marketing strategies for SaaS businesses, focusing on funnel optimization, SEO, and data-driven experimentation to drive conversions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, carrying out, and improving campaigns within three months. You will establish clear targets and KPIs, create a detailed plan covering TOFU, MOFU, and BOFU stages, fine-tune buyer personas, and select suitable formats and channels. Gain skills in monitoring results, conducting A/B tests, ranking content ideas, and using data to drive steady growth focused on conversions.
Elevify advantages
Develop skills
- SaaS content research: transform quick market reviews into solid buyer understandings.
- Funnel content design: arrange TOFU, MOFU, BOFU materials that guide prospects to trials.
- 3-month content roadmap: develop calendars driven by KPIs using adaptable templates.
- SEO and copy optimization: produce search-optimised pages that turn visitors into customers.
- Experimentation workflow: perform A/B tests and refine content based on solid evidence.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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