Content Marketing Course
This course equips you with practical skills to build and execute a content marketing strategy for SaaS businesses, focusing on driving traffic, trials, and leads through targeted content creation, SEO, and data-driven optimization.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Content Marketing Course teaches you how to create a targeted content strategy that brings in traffic, product trials, and qualified leads within just 60 days. You will learn to research SaaS customer personas, map out sales funnels, select high-intent keywords, improve on-page SEO, and organise an editorial calendar. Develop effective content assets, repurpose materials, monitor performance using clear metrics, and adjust your strategy based on data-driven experiments.
Elevify advantages
Develop skills
- SaaS keyword research: identify high-intent topics that quickly generate qualified trials.
- On-page SEO mastery: optimise titles, structure, and calls-to-action to increase trial signups.
- Content strategy design: develop 60-day SaaS plans that convert traffic into product trials.
- Persona-driven messaging: align B2B SaaS pain points with engaging content approaches.
- Data-led optimisation: monitor content KPIs and iterate rapidly to drive growth.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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