B2B Digital Marketing Course
This course equips mid-sized SaaS companies with practical strategies for a three-month customer acquisition program, focusing on MQL standards, buyer profiles, value offers, messaging, budget management, campaigns, channel optimization, ROI measurement, and reporting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course provides a straightforward, hands-on strategy to start and grow a three-month customer acquisition programme for mid-sized SaaS companies. You'll set specific MQL standards, create buyer profiles, develop compelling value offers, and tailor messages to every stage of the buying process. Learn to manage a $60,000 budget, run paid and organic campaigns, improve your own channels, measure returns, and report assuredly to bosses using practical targets and funnel calculations.
Elevify advantages
Develop skills
- B2B funnel design: convert revenue aims into exact MQL and pipeline objectives.
- Persona-led messaging: create focused value propositions for Operations Directors and Project Managers.
- Channel playbooks: initiate high-return LinkedIn, Google, email, and webinar efforts.
- Analytics and ROI: monitor UTMs, CPL, CP-MQL, and payback periods with straightforward dashboards.
- Conversion optimization: construct landing page sequences that increase demos and sales-qualified leads.
Suggested summary
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