app marketing course
This course equips you with essential strategies for app marketing, from user persona development and ASO to paid campaigns and retention tactics, enabling you to create and execute a practical 3–6 month growth plan.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This App Marketing Course teaches you how to define clear user personas, create a solid value proposition, and establish precise goals with appropriate metrics. You will learn practical strategies for App Store Optimisation, organic growth, and effective paid campaigns, along with onboarding and retention processes that increase lifetime value while managing customer acquisition costs. Develop a targeted 3–6 month plan using affordable experiments and straightforward reporting that you can implement right away.
Elevify advantages
Develop skills
- Persona-driven app positioning: transform user insights into precise market fit.
- App growth metrics mastery: define DAU, LTV, CAC and establish successful OKRs quickly.
- Organic app growth tactics: implement ASO, content, referrals and partnerships.
- Paid acquisition sprints: test creatives, audiences and channels for ROAS.
- Retention journey design: create onboarding, 7-day flows and lifecycle messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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