AdTech Course
This course equips learners with essential AdTech skills for effective campaign management and optimization in digital advertising.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The AdTech Course provides practical skills to plan, run, and optimise campaigns across Google, Meta, and leading DSPs. Learn media buying, bidding, audience targeting, and funnel design, plus tagging, first-party data, and identity basics. You also cover attribution, experimentation, forecasting, and budget allocation, using a clear e-commerce sportswear case in Brazil to connect strategy with measurable results.
Elevify advantages
Develop skills
- Master media buying: build high-ROI campaigns on Google, Meta and top DSPs.
- Optimise funnels fast: structure, test and scale search, social and programmatic.
- Activate first-party data: tag, segment and retarget high-value audiences.
- Measure what matters: set KPIs, model ROAS, LTV and budget impact clearly.
- Run smart experiments: design A/B and lift tests that prove true incrementality.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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