Adobe Campaign Course
This course equips you with practical skills to build and optimize email campaigns in Adobe Campaign for Brazilian e-commerce, focusing on audience segmentation, journey automation, and performance tracking.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Adobe Campaign Course teaches you how to create effective welcome, nurture, loyalty, and reactivation journeys suited for Brazilian e-commerce. You will learn to design main audiences, set triggers, use RFM and lifetime value, manage frequency, handle consent and data quality, link to e-commerce and analytics, conduct A/B tests, monitor KPIs, and improve campaigns with straightforward workflows and reports.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments quickly.
- Data model setup: map, clean, and enrich profiles for Brazilian e-commerce.
- Journey automation: launch welcome, nurture, and loyalty flows that convert.
- Campaign control: apply A/B tests, throttling, and suppression for safe sends.
- KPI optimization: track revenue, opens, and clicks to refine campaigns quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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