Adobe Campaign Course
This course equips you with practical skills to build and optimize email campaigns in Adobe Campaign for Brazilian e-commerce, focusing on audience segmentation, journey automation, and performance tracking.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Adobe Campaign Course teaches you how to create effective welcome, nurture, loyalty, and reactivation journeys suited for Brazilian e-commerce. You will learn to design main audiences, set triggers, use RFM and lifetime value, manage frequency, handle consent and data quality, link to e-commerce and analytics, conduct A/B tests, monitor KPIs, and improve campaigns with straightforward workflows and reports.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments quickly.
- Data model setup: map, clean, and enrich profiles for Brazilian e-commerce.
- Journey automation: launch welcome, nurture, and loyalty flows that convert.
- Campaign control: apply A/B tests, throttling, and suppression for safe sends.
- KPI optimization: track revenue, opens, and clicks to refine campaigns quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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