Communication Plan Training
Gain mastery in Communication Plan Training tailored for B2B project management SaaS rollout. Learn to define precise buyer personas, craft compelling positioning and messages, orchestrate multi-channel phased launches, align cross-functional teams, address key concerns like AI and data, and leverage analytics for optimization. Drive higher adoption, retention, and tangible business results through data-informed strategies and stakeholder alignment.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This hands-on course teaches you to create a targeted communication plan for rolling out B2B project management SaaS in the United States. It covers defining buyer personas, developing clear positioning, setting measurable goals, designing channel strategies, planning phased launches, aligning teams, tackling AI and data issues, and using analytics plus feedback to improve messaging, boost adoption, and ensure ongoing product success.
Elevify advantages
Develop skills
- Persona-based planning: identify B2B SaaS audiences and create detailed buyer personas.
- Strategic messaging: develop clear positioning, key messages, and supporting proof points efficiently.
- Channel orchestration: design phased plans for email, web, in-app, and social media rollouts.
- Measurement and optimization: establish KPIs, analyse dashboards, and adjust tactics swiftly.
- Cross-functional alignment: create RACI matrices, mitigate launch risks, and gain stakeholder commitment.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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