Mass Communication, Advertising and Marketing Course
This course equips participants with essential skills in market research, brand positioning, content strategy, media planning, and marketing analytics tailored for promoting eco-friendly cosmetics like GreenGlow, emphasizing practical, results-driven approaches.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to study buyers of eco-friendly cosmetics, set clear positioning for GreenGlow, and create strong, convincing messages that bring in sales. You will learn to identify market groups, pick good channels, plan campaigns for three months, and make content that really works. You will also get good at practical budgeting, simple analytics, A/B testing, and reporting so that every action can be measured, improved, and focused on results.
Elevify advantages
Develop skills
- Market research for eco-beauty: quickly find trends, gaps, and what buyers want.
- Brand positioning for green cosmetics: create clear unique selling points and claims backed by proof.
- Content strategy for social and in-store: plan assets that have big impact and focus on conversions.
- Media planning in 3 months: build simple, combined schedules that make ad money go far.
- Marketing analytics basics: set SMART goals, test creatives, and improve quickly.
Suggested summary
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