Lesson 1Translating 3–5 keywords into visual vocabulary and functional choicesThis part demonstrates selecting 3–5 brand keywords and transforming them into visual terms, material selections, and functional features, guaranteeing that all visible and interactive parts align with the brand vision.
Selecting sharp, non-generic keywordsMoodboards linking words to visualsForm language aligned with keywordsMaterial, colour, and finish decisionsFunctional behaviours echoing keywordsLesson 2Defining target user and use cases in 3–5 sentences: urban mobility, lifestyle cues, interaction patternsThis part assists in outlining target users and scenarios, converting urban travel patterns, lifestyle hints, and interaction styles into brief stories that direct design choices, feature focus, and brand communication.
User archetypes for compact EV SUVsDaily urban journeys and trip mappingLifestyle cues and brand fit analysisInteraction habits and tech expectationsWriting concise user scenario storiesLesson 3Exterior surface language: primary volumes, secondary lines, shoulder/character lines, crease hierarchyThis part outlines exterior surface language, from main volumes to secondary lines and crease order, teaching control of reflections, tension, and highlights for a clean, contemporary, brand-true appearance from every view.
Primary body volumes and massingShoulder and character line strategySecondary creases and break-up logicReflection control and highlight flowSurface tension for EV modernityLesson 4Interior architecture: dashboard typologies, bridge vs layered consoles, sightlines, and perceived widthThis part clarifies interior architecture for dashboards and consoles, contrasting bridge and layered designs, handling sightlines, and employing volume, colour, and lighting to boost perceived space, openness, and brand traits.
Dashboard height and section strategyBridge versus floating console logicLayered IP for depth and light playSightlines, H-points, and visibilityPerceived width through form and colourLesson 5Exterior fundamentals: proportion rules for compact electric SUVs (wheelbase, overhangs, beltline, roofline)This part explains proportion guidelines for compact electric SUVs, illustrating how wheelbase, overhangs, beltline, and roofline influence stance, usability, aerodynamics, and brand communication consistency.
Wheelbase and cabin-to-body balanceFront and rear overhang length tuningBeltline height and glass-to-body ratioRoofline flow, taper, and aero impactStance, track width, and visual stabilityLesson 6Lighting strategy: primary signature (front/rear), DRL geometry, animated sequences and their brand roleThis part details front and rear lighting signatures, DRL shapes, and animation flows to establish brand recognition, meet safety rules, and form a striking night presence that extends to future models.
Front signature layout and hierarchyRear light graphics and night identityDRL geometry, thickness, and rhythmAnimated sequences and legal limitsLighting family strategy across lineupLesson 7HMI & interaction feel: display layout, tactile vs touch controls, ambient zones, and feedback languageThis part addresses HMI and interaction experience, from display arrangement and control types to ambient areas and feedback styles, ensuring intuitive, uniform responses that match the brand's personality.
Primary and secondary display zoningTactile versus touch control balanceAmbient lighting as HMI channelSound, haptic, and visual feedbackOnboarding, modes, and state clarityLesson 8Wheel and stance design: relationship between wheel size, tyre profile, wheel arch treatment, and perceived confidenceThis part reviews wheel and stance design, connecting wheel size, tyre shape, and wheel arch handling to perceived assurance, efficiency, and comfort, while maintaining practical proportions for packaging, cost, and aero performance.
Wheel diameter versus body scaleTyre profile, comfort, and sportinessWheel arch shape and cutout graphicsFlushness, offset, and track widthAero wheels and EV efficiency cuesLesson 9Storage and utility logic: visible vs hidden storage, modularity for urban lifestylesThis part delves into storage and utility for city life, balancing open and concealed spaces, modular setups, and adaptable cargo options so the vehicle feels user-friendly, tidy, and truly aids daily urban activities.
Mapping everyday carry items and flowsVisible vs hidden storage placementModular trunk and rear seat conceptsFlexible cabin organisers and railsQuick-clean and easy-reach solutionsLesson 10Seating and ergonomics: seating silhouettes, cushion profiles, perceived support, and social seating logicThis part concentrates on seating and ergonomics, including seat outlines, cushion shapes, support feel, entry/exit, and social arrangement to make passengers comfortable, safe, and inclined to engage.
H-point, posture, and visibility targetsSeat silhouette and side bolster tuningCushion profile and pressure mappingRear bench versus individual seatsIngress, egress, and swivel concepts
