Laboratory Product Management Course
Acquire essential laboratory product management skills, covering market research, product positioning, pricing strategies, promotional tactics, regulatory compliance, launch execution, KPI tracking, and lifecycle management for successful diagnostic products in clinical settings.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
Build practical product management expertise for diagnostic systems in this intensive course. Master customer segmentation, value proposition development, competitive differentiation using real data, pricing strategies, channel selection, promotional approaches, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle effectively.
Elevify Advantages
Develop Skills
- Conduct lab market research: assess PCR demand size, profile competitors, and identify pricing signals quickly.
- Develop lab product positioning: create compelling value propositions, proof points, and differentiation strategies.
- Design lab pricing and channels: formulate pricing models and balance distributor versus direct sales approaches.
- Execute lab product launches: boost adoption through pilots, key opinion leaders, and focused promotions.
- Understand regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR compliance, and post-market surveillance.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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