Hotel Marketing Course
This course equips hotel professionals with essential marketing strategies to boost occupancy, revenue, and direct bookings through data-driven techniques and multi-channel campaigns.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Hotel Marketing Course teaches you how to attract more profitable guests, increase direct bookings, and fill rooms during off-peak periods. You will learn demand analysis, guest segmentation, value-added offers, SEO, paid campaigns, OTAs, email, social media, and conversion strategies. Build dashboards, track KPIs such as ADR and RevPAR, and use analytics, testing, and feedback to refine campaigns swiftly and effectively.
Elevify Advantages
Develop Skills
- Hotel data analytics: track RevPAR, ADR and campaigns for quick results.
- Guest segmentation: build personas and journeys that increase direct bookings.
- High-impact offers: design seasonal packages, add-ons and upsell tactics.
- Digital channels mastery: optimise SEO, OTAs, email and social for bookings.
- Low-season campaigns: plan budgets, tests and timelines to fill empty rooms.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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