Web Analytics Course
This course equips learners with essential web analytics skills to drive business growth through data-driven decisions, covering metrics, testing, and reporting across digital channels.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This Web Analytics Course teaches you how to set business objectives, select appropriate metrics, and create dependable KPI dashboards. You will learn to monitor conversions, segment users, examine funnels, and identify UX or technical problems. Additionally, you will plan tests, verify outcomes, and produce straightforward reports and suggestions that enhance acquisition, activation, and sustained performance across all digital platforms.
Elevify Advantages
Develop Skills
- Conversion analytics: segment users, track funnels, and resolve UX obstacles quickly.
- Traffic insights: analyse SEO, paid, email, and social to expand high-ROI channels.
- Experiment design: conduct A/B tests, validate with statistics, and implement winning variants.
- KPI strategy: define SaaS metrics, dashboards, and alerts aligned to business objectives.
- Measurement governance: establish clean tagging, events, and privacy-compliant analytics.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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